connecting with your audience

This post was first shared in issue 12 of the writing advice column of my newsletter These Sacred Words.

When it comes to writing, one of the most important things is connecting to your audience. You could have a great hook, a powerful introduction, and incredible content, but if your words don’t connect to your audience they will fall on deaf ears.


Your audience approaches your writing because they are hoping to have some need met, and your writing will be more powerful if you are able to relate to them, convict them, encourage them, or challenge them in a personal way. 


So! In an effort to connect with YOU and to serve you, my readers, better, I would love to know. What kind of content do you want to see on this blog? What questions do you have? What kind of topics would you like me to cover?

Singleness? Marriage? Discipleship? Depression? Friendships? Forgiveness? Community? Writing?


I would love if you commented on this post and let me know!

3 thoughts on “connecting with your audience

  1. brother craig says:

    Personally, I love what you’ve already been doing. My only suggestions would be to pray for the Lord’s leading, if this is a work done as an offering to him, or choose whatever evokes the deepest response of your own heart, because the depth of your emotion will give impact to your words that will be impressed upon your readers. I think that the greatest need of our culture is the expression of truth in accordance with the word of God regarding biblical truth, the basics of the gospel, a biblical worldview, and biblical truth about the character of God. Your gift seems to be the ability to express your genuine care and concern for hurting people and connect them to these truths. God bless.

    • laurenbowerman says:

      Thank you for your comment! I definitely agree with you. All of our writing is only a humble offering to God and should be done in obedience to him and in submission to the truths of his Word, and all aimed to point people back to the truth of the gospel. Thanks for reading!

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