This post was first shared in Issue 5 of the writing advice column of my newsletter These Sacred Words.
I’m really excited about this issue’s writing tips because I get to introduce you to a writer and editor who I look up to immensely. I’m privileged to work with Grayson Pope at GCD, and he’s recently started a regular column on writing. In this article, he shares two things that your writing must have in order to grab (and keep) your reader’s attention. Here’s a tidbit for you (click here to read the whole thing):
“Writers have always had to work hard to grab (and keep) readers’ attention. But today it’s harder than ever.
Microsoft CEO Satya Nadella has said that we live in a world where “the true scarce commodity is increasingly human attention.”
He’s right. That’s why your writing has to have these two things: a strong hook and clear idea.
Without these, most readers won’t make it past your introduction…”